SOCIO-TECHNICAL ASPECTS OF PERSONALIZATION OF POLITICS

An issue of interest is the process of personalization of politics. I am going to examine it from the point of view of social engineering. There is no doubt that we can find many things in common between social engineering and personalization. Personalization is a broader syndrome of traits that can be reduced to a change in the nature of leadership in democracy, especially in campaign. As one might expect cause of this state of affairs, on the one hand it is still a growing number of those who serve as prime minister on the basis of “presidential style of administration”, on the other hand – the actual (institutional) changes in parliamentary systems.

The aim of this article is to assess the susceptibility of chosen components of Polish political system on centralized personalization of the election to the Sejm. The method applied in this process is the qualitative-quantitative content analysis. The construction of the tool that could objectively measure this influence in any democratic country poses an extremely difficult task. For this reason, the author proposed his own catalog of variables, based on the criterion of the relevance of their impact on the process of personalization. This list includes the following determinants: the position of Prime Minister, the electoral system, competencies and the manner of creating the position of the President, the financing of political parties and the role of the mass media. Out of the above-mentioned variables, especially the Prime Minister’s competences and the election system are the key factors that influence the level of centralized personalization, due to which they were graded higher in the assessment of susceptibility.

Niniejsze badanie ma na celu zbadanie związku między obecnością polityki w mediach społecznościowych a aktywnymi intencjami obywatelskimi w zakresie partycypacji politycznej. W tym badaniu obecność w mediach społecznościowych mierzy się za pomocą interaktywności i personalizacji, ponieważ wcześniejsze badania wprowadziły koncepcję obecności społecznej. W niniejszym badaniu zamiary aktywnego uczestnictwa w życiu politycznym zostały zdefiniowane jako zamiar głosowania, zamiar demonstracji oraz zamiar prowadzenia kampanii na rzecz polityka. Stworzono trzy hipotezy ze zmiennymi interaktywnością i personalizacją oraz połączonym efektem obu.