Political leadership is still a research area requiring the most up-to-date approaches, since, being a constant phenomenon in its essence, it is subject to the processes of form transformation. Throughout history, we can indicate the directions of change of the leadership phenomenon. From tribal communities, where often quasi-political functions were combined with religious functions (based on the charismatic authority of shamans), through the time of statesmen and ideological leadership, we have now arrived at the era of media leaders.