The aim of the paper is to discuss the cognitive approach to metaphor launched by Lakoff and Johnson, which turns out to be also the key question to the problem of intersubjective communicability of literary work. Based on this approach, the literature can simply be considered a kind of language using spatial metaphors with additional emotional content.

The category of visualisation in literary studies – the interdisciplinary aspect

The concept of “visuality” describes the image of the channels of perception presented in different forms. The text has visual features, due to the content, but also due to its symbolic, sign system. Philologists have been dwelling on the idea of the “visual” ability of a language, by means of fiction, which singles out the existence of pictorial art forms such as landscape, portrait and sculpture. The great interest in the category of visualization is said to be because of modern types of communication. The aim of this article is to review some aspects of the category of visualization, in its current state and its representation in the art of the modernist’s era. The category of visualization covers a wide range of concepts, such as creolized texts, some semiotic studies, intermedialism, iconic texts, the theory of ekphrasis and hypotyposis. It was established that the “escalation” of the image role has led to the need to highlight the concept of “visuality” within modern linguistics. Visual thinking is interpreted as a kind of non-classical rationality. At the moment, philologists know a wide range of concepts that include the term “visual”. For example: visual culturology, visual political science, visual sociology, visual anthropology, the theory of visual communications. We found out, that the modernist era, puts emphasis on the elusiveness, the mystery, the enigma and on the undeciphered inner, so that the hidden meaning was increased. It was believed that all references suitable for perception by the human eye are codes that hide an eternally existing idea. Such a visual presentation allows the recipient to understand the essence of the work on an intuitive level. Symbolism was an integral part of modernism. For optimal study of visualsm, a hypothetical-deductive method was used to get acquainted with the existing materials at this stage of development. Modernism is a set of artistic trends in the art of the second half of the nineteenth – mid-twentieth century. Its supporters were inclined to believe that life forms in the twentieth century exhausted themselves, and the periods that were considered successful for realism were in fact epochs of decline. The new literary phenomenon of the time was called modernism, and the search for positive ideal images began, in contrast to the destruction of public opinion and the crisis that appeared in the place of past ideas. Modernism has destroyed all ties with traditional aesthetics and the ideals of the past. At the same time, the visual aspect of modernism became a mixture of two oppositions the visual and the written text.