Algorithms prioritizing in the light of the principle of free elections

The principle of free elections allows for broad protection of imponderables related to the electoral process. Its scope covers activities ranging from the possibility of reading electoral information, up to the voting process itself. Such a broad approach to this principle of electoral law, which in fact is currently not expressed expressis verbis in the Constitution of the Republic of Poland, allows protection of the entire voting process. This, in turn, seems crucial in the field of reference to modern technologies. These are undoubtedly easier for us to live, however, improperly used, they can interfere with democratic processes. This article is an attempt to answer a momentous practical question: how can the content optimization algorithms used in search engines and social networks influence freedom of choice, and whether inappropriate use of these algorithms may violate the law and to what extent can it influence democratic processes? In my opinion, taking up this research topic will help to secure the interests of democratic states, as well as looking at the principle of “free elections” in a slightly different context than before.