The continuous development of technology actually does not allow for the creation of a uniform definition of the media, but the redefinition of the notion of media is necessary. The broadcasters – institutions that have played an essential role have lost their importance as a major player in the media market. They take the position of content providers, and the media users (the auditorium, as widely defined today) and they also do not limit their position to the role of the consumers of the content. Through the availability of various materials, the recipients do not have to be limited now to one broadcaster who can affect the perception of the problem or event. This change was caused by the opportunity of the interaction between the broadcaster and the user. The recipient does not feel just a passive listener, but can actively participate in the creation of media content and thereby substantially influence the content transmission. This issue is important in the situation where the media are required for specific actions, eg. in case of threats and emergencies. The question which arises here is what kinds of media should fullfil such obligations and to what extent you can limit the freedoms and fundamental rights of individuals in the area of communication.