Homo sapiens in information society
Abstract: This publication discusses the problem of the origin of informationbased society and the impact of its most important processes on human life. The author in her work shows how commercialization, and above all “McDonaldization” and consumerism changed the picture of modern human individual, and of society as a whole. Her discussion starts by individual epochs in human history, ending at the stage of the invention of the computer, and then the popularization of the Internet. In the first passage the publication introduces the reader to the world of information- based society by providing its origins and development. Then, it directs attention toward the processes inherent to a society based on information, focusing mainly on consumerism and commercialization and their impact on contemporary media. The author connects the concept of consumerism with the culture of digital narcissism and indicates its’ impact on today’s youth.