internet marketing

Budowanie przewagi konkurencyjnej mobile marketingiem

Author: Marta Grodner
Institution: doktorantka – Szkoła Główna Handlowa w Warszawie
Year of publication: 2015
Source: Show
Pages: 157-170
DOI Address: http://dx.doi.org/10.15804/ksm201511
PDF: ksm/20/ksm201511.pdf

The paper presents the possibility of building a competitive advantage with mobile marketing. Author presents selected mobile marketing tools referring to solve practical problems. M. Grodner discusses the results of research on the role of mobile devices in the procurement process. Author also presents the potential of the mobile advertising market showing the current levels of spending on mobile marketing.

Zawód – social media manager – zakres kompetencji i przestrzeń działań

Author: Natalia Dubiel
Institution: Uniwersytet Rzeszowski
Year of publication: 2019
Source: Show
Pages: 29-39
DOI Address: https://doi.org/10.15804/kimwe2019103
PDF: kim/2019_1/kim2019103.pdf

Profession - social media manager - competences and action

Recently, social media are recognized as an integral part of human functioning. Taking into account a wide range of contacts and connections they include, one can observe they fulfill not only social but also professional and consumer functions. The popularization of media culture, technological paradigm and the character of informational society strongly influence every domain that covers human functioning. With no doubt, not only the way of communicating and leisure had changed but also labour market. Technological innovations somehow enforced the development of new professions, which until recently did not even have specific names. Social media manager as an occupation is relatively new but it has been gaining in popularity at a quick pace. The prominent role of the profession being discussed is recognized in business and marketing as well as in the public sector. A person responsible for managing social media must possess a wide variety of competencies crucial for making effective operations but also managing with sales rates and representing a proper corporate image.

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