The study is a part of the research on the couching method as a tool for adult personality development related to the managerial potential development. The aim was to find out differences between subjectively and objectively measured levels of managerial potential in a research sample and to compare differences in their positions as managers and non-managers. The study was based on the conception of managerial potential development. The article gives results of the Hogan Personality Inventory (HPI) where the managerial potential was measured in seven competencies. The results were compared with the research sample’s self-assessment in a questionnaire of own design. The finding was that managers achieved better results in objectively measured competencies than in subjectively measured competencies. They scored highest in the objectively measured managerial competence Inquisitive and lowest in the objectively measured managerial competence Adjustment. Candidates achieved better results in objectively measured competencies than in subjectively measured competencies. They scored highest in the objectively measured managerial competence Interpersonal Sensitivity and lowest in the objectively measured managerial competence Adjustment. In subjective self-assessment, managers achieved higher mean scores than candidates in the competence Ambition. Managers, again, scored higher than candidates in subjective assessment of the competence Inquisitive. In subjective assessment, candidates scored highest in the managerial competence Interpersonal Sensitivity and lowest in the managerial competence Learning Approach. There were no statistically significant differences between managers and candidates for managerial positions in the managerial potential.

The analysis of scientific approaches to understanding the psychological characteris-tics of the role of the management team is important in the context of ensuring the organizational development of educational institutions. The transformational changes taking place in education today require the introduction of new approaches to the process of managing educational organizations. The practical solution to the problem of forming management teams in educational organizations involves determining and understanding the importance of systematic psychological training of education managers to form professional management teams. The article reveals the psychological features of innovative management styles in managers of educational organizations, selected by the criterion of «Teamwork in the organization». Іt is especially important in educational organizations to form not only a teaching staff, but a team where teachers set an example not by words but by their own actions: teach them to be leaders, develop their various social competencies, and most importantly – teach by personal example. Аllowed us to identify innovative management styles in managers of educational organizations, which are selected by the criteria of «Teamwork in the organization» and provide the following skills: orientation of managers of educational organizations on teamwork based on clearly defined roles, willingness to internally accept organizational goals and objectives; to organize joint activities to address management issues, willingness and skills of constructive communication, dialogue and interaction with different categories of people. Іdentified traditional («fear of poverty», «authority – conquest», «rest home») and innovative («organization», «team») management styles in managers of educational organizations on the indicator «of orientation of managers to teamwork». Highlights the main reasons for managers to avoid team building. Increasing the attention of psychologists to the problem of psychological preparation of managers of educational organizations.