Author: Anna Kobierecka
Institution: University of Łódź
Year of publication: 2018
Source: Show
Pages: 82-95
DOI Address: https://doi.org/10.15804/athena.2018.59.06
PDF: apsp/59/apsp5906.pdf

In recent years, nation branding attracts interest of scholars and academic environment. In the era of globalisation, the need to care for propoer image and perception of a state in international environment becomes even more apparent. Soft power resources are a vital element in creating a strong nation brand. The aim of the article is to verify hipothesis stating that civil society can be perceived as a soft power resource used in building the brand. Therefore, the proposed research is conducted by analysing most significant branding rankings with respect to the positions reached by Sweden, used as a model state with strong civil society.

SPOŁECZEŃSTWO OBYWATELSKIE JAKO CZYNNIK ATRAKCYJNOŚCI WIZERUNKOWEJ SZWECJI

W ostatnich latach branding narodowy cieszy się coraz większym zainteresowaniem wśród środowisk akademickich. W dobie globalizacji dostrzega się coraz wyraźniej konieczność dbania o odpowiedni wizerunek i postrzeganie państw na arenie międzynarodowej. Istotnym elementem w budowaniu wizerunków państw są zasoby miękkiej siły, jakimi dysponują państwa. Celem artykułu jest weryfikacja hipotezy, zgodnie z którą społeczeństwo obywatelskie może zostać uznane za jeden z cennych zasobów wpływających pozytywnie na budowanie silnej marki państwa. W tym celu analizie poddane zostały najistotniejsze rankingi brandingowe z uwzględnieniem pozycji uzyskiwanej przez Szwecję, służącą jako państwo modelowe o silnym i rozbudowanym społeczeństwie obywatelskim.

BIBLIOGRAFIA:

  • Anholt, S.(2007).Competitive Identity: The New Brand Management for Nations, Cities and Regions.New York: Palgrave Macmillan.
  • Anholt, S.(2008).From Nation Branding to Competitive Identity: The Role of Brand Management as a Component of National Policy.In: K.Dinnie (ed.), Nation Brand­ing: Concepts, Issues, Practice (pp.22–33).Oxford, UK: Butterworth-Heinemann.
  • Anholt, S.(2015).GfK Nation Brands Index.Retrieved from: http://nation-brands.gfk.com.
  • Aspalter, C.(2001).Importance of Christian and Social Democratic Movements in Welfare Politics.New York: Nova Science.
  • Barabtarlo, A.(2012).Charles Timberlake’s Unfinished Project: The Ivan Petrunk­evich Letters (1886–1928).In: C.E.Timberlake, & A.K.Wise (eds.), Cultural Identity and Civil Society in Russia and Eastern Europe: Essays in Memory of Charles E. Timberlake (pp.28–38).Newcastle upon Tyne: Cambridge Scholars Publishing.
  • Barry, J., Berg, E., & Chandler, J.(2012).Embedding European Identity in Context: Changing Social Solidarities in Europe.In: M.Ellison (ed.), Reinventing Social Solidarity Across Europe (pp.83–98).Bristol: The Policy Press.
  • Baycroft, T., & Hewitson, M.(2006).Introduction.In: T.Baycroft, & M.Hewitson (eds.), What is a Nation? Europe 1789–1914 (pp.1–13).Oxford: Oxford University Press.
  • Bruun, N.(2007).The Vaxholm Case and Its “Solidarity Lessons” from a Swedish and European Perspective.In: L.Magnusson, & B.Strath (eds.), European Solidarities: Tensions and Contentions of a Concept (pp.121–134).Brussels: P.I.E.Peter Lang s.a.
  • Chandhoke, N.(2007).Civil Society.Development in Practice, 17(4–5), 607–614.
  • Cheema, G.S.(2010).Civil Society Engagement and Democratic Governance: An Introduction.In: V.Popovski, & G.S.Cheema (eds.), Engaging Civil Society: Emerg­ing Trends in Democratic Governance (pp.1–20).Tokyo: United Nations University Press.
  • European Commission (2016).European Innovation Scoreboard 2016.Retrieved from: http://ec.europa.eu/growth/industry/innovation/facts-figures/scoreboards_pl.
  • Fan, Y.(2006).Branding the Nation: What Is Being Branded? Journal of Vacation Marketing, 12(1), 5–14.
  • FutureBrand (2014–2015).Country Brand Index 2014–15.Retrieved from: http://www.futurebrand.com/uploads/CBI-14_15-LR.pdf.
  • Gilboa, E.(2008).Searching for a Theory of Public Diplomacy.The Annals of the American Academy of Political and Social Science, 616, 55–77.doi: 10.1177/ 000 2716207312142.
  • Habermas, J.(1989).The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois.Cambridge: MIT Press.
  • Herz, M.(2016).“Then We Offer Them a New Project” – The Production of Projects in Social Work Conducted by Civil Society in Sweden.Journal of Civil Society, 12(4), 365–379.
  • Hvenmark, J.(2008).Reconsidering Membership: A study of Individual Members’ Formal Affiliation with Democratic Governed Federations.Stockholm: Stockholm School of Economics, EFI.
  • Jensen, M.N.(2006).Concepts and Conceptions of Civil Society.Journal of Civil Society, 2(1), 39–56.
  • Kaneva, N.(ed.) (2011).Branding Post-Communist Nations: Marketizing National Identi­ties in the New Europe.London: Routledge.
  • Landsorganisationen i Sverige.Retrieved from: www.lo.se.
  • Lundberg-Lithman, E.(1987).Immigration and Immigrant Policy in Sweden.Stockholm: Swedish Institute.
  • Marklund, C.(2013).A Swedish Norden or a Nordic Sweden? Image Politics in the West During the Cold War.In: J.Harvard, & P.Stadius (eds.), Communicating the North: Media Structures and Images in the Making of the Nordic Region (pp.263–287).Farnham: Ashgate.
  • Melissen, J.(2005).The New Public Diplomacy: Between Theory and Practice.In: J.Melissen (ed.), The New Public Diplomacy: Soft Power in International Relations (pp.3–27).Clingendael: Palgrave Macmillan.
  • Nergelius, J.(2011).Constitutional Law in Sweden.Alphen aan den Rijn: Kluwer Law International.
  • Nye, J.S., Jr.(2007).Soft Power: The Means to Success in World Politics.New York: Public Affairs.
  • Nye, J.S., Jr.(2008).Public Diplomacy and Soft Power.The ANNALS of the American Acad­emy of Political and Social Science, 616, 94–109.DOI: 10.1177/0002716207311699.
  • OECD (2014).Union Members and Employees.Retrieved from: https://stats.oecd.org/Index.aspx?DataSetCode=U_D_D.
  • Olins, W.(2002).Branding the Nation – The Historical Context.Journal of Brand Management, 9(4–5), 241–248.
  • Olins, W.(2005).Making a National Brand.In: J.Melissen (ed.), The New Public Democ­racy: Soft Power in International Relations (pp.169–179).Clingendael: Palgrave Macmillan.
  • Reputation Institute (2016).Global Gender Gap Report 2016.Retrieved from: https://reports.weforum.org/global-gender-gap-report-2016/.
  • Rosenblum, N., & Post, R.(eds.) (2002).Civil Society and Government.NJ: Princeton University Press.
  • Smith, A.D.(1991).National Identity.London: Penguin.
  • Smith, A.D.(1995).Nations and Nationalism in a Global Era.Cambridge: Polity.
  • Soysal, Y.N.(1994).Limits of Citizenship: Migrants and Postnational Membership in Europe.Chicago: University of Chicago Press.
  • Summers, C.W.(1964).Freedom of Association and Compulsory Unionism in Sweden and the United States.Faculty Scholarship Series, 3918, 647–696.Retrieved from: http://digitalcommons.law.yale.edu/fss_papers/3918.
  • Sverige.Retrieved from: www.sweden.se.
  • Sveriges Kristna Råd.Retrieved from: http://www.skr.org.
  • Sveriges Kvinnolobby.Retrieved from: http://sverigeskvinnolobby.se/en/members/.
  • Sveriges Muslimska Förbund.Retrieved from: http://www.smf-islam.se.
  • Sveriges Muslimska Råd.Retrieved from: http://www.sverigesmuslimskarad.org.
  • Szondi, G.(2010).From Image Management to Relationship Building: A Public Rela­tions Approach to Nation Branding.Place Branding and Public Diplomacy, 6(4), 333–343.DOI: 10.1057/pb.2010.32.
  • Transparency International (2015).Corruption Perceptions Index 2015.Retrieved from: https://www.transparency.org/cpi2015/.
  • Vukusic, D.(1999).Experiences of the Croatian National Association in the Participa­tion of Immigrants in Sweden.In: H.Entzinger et al., Political and Social Participa­tion of Immigrants through Consultative Bodies (pp.97–100).Strasbourg: Council of Europe Publishing.
  • Whyman, P.(2003).Sweden and the ‘Third Way’: A Macroeconomic Evaluation.Alder­shot: Ashgate.

Wiadomość do:

 

 

© 2017 Adam Marszałek Publishing House. All rights reserved.

Projekt i wykonanie Pollyart

Korzystając z naszej strony, wyrażasz zgodę na wykorzystywanie przez nas plików cookies . Zaktualizowaliśmy naszą politykę przetwarzania danych osobowych (RODO). Więcej o samym RODO dowiesz się tutaj.