Author: Michał Marcin Kobierecki
Institution: University of Łódź
Year of publication: 2018
Source: Show
Pages: 109-120
DOI Address: https://doi.org/10.15804/athena.2018.59.08
PDF: apsp/59/apsp5908.pdf

China is a country that employs a number of tools in order to shape its positive international perception. Sport plays an important role in this area. The aim of the research is to investigate the issue of sports exchanges and their role in shaping international image of China. The analysis is an empirical case study and is aimed at answering a research question concerning how sports exchanges may be used in order to shape a desired international image of a country. According to the main hypothesis to be tested in the article, through sports exchanges China managed to make a swift from the old, unidirectional sports diplomacy, to a more dialogue-oriented, reciprocal form.

WYMIANA SPORTOWA JAKO NARZĘDZIE KSZTAŁTOWANIA WIZERUNKU PAŃSTWA. PRZYPADEK CHIN

Chiny należą do krajów, które wykorzystują szereg narzędzi kształtowania pozytywnego wizerunku międzynarodowego. Sport odgrywa w ich ramach istotną rolę. Celem badania jest analiza kwestii wymian sportowych i ich roli w kształtowaniu międzynarodowego wizerunku Chin. Badanie stanowi empiryczne studium przypadku i jego celem jest odpowiedź na pytanie badawcze dotyczące tego, w jaki sposób wymiany sportowe mogą być wykorzystane do kształtowania pożądanego wizerunku państwa. Zgodnie z główną hipotezą, która poddana została weryfikacji, przez wymiany sportowe Chiny były w stanie przejść od tradycyjnych form jednokierunkowej dyplomacji sportowej do bardziej ukierunkowanej na dialog i wzajemność.

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