Facebook as a Source of Political Information in Poland

Author: Jakub Jakubowski
Institution: Adam Mickiewicz University in Poznań
Author: Denis Halagiera
Institution: Adam Mickiewicz University in Poznań
Author: Agnieszka Stępińska
Institution: Adam Mickiewicz University in Poznań
Author: Damian Trilling
Institution: University of Amsterdam
Year of publication: 2022
Source: Show
Pages: 225-241
DOI Address: https://doi.org/10.15804/athena.2022.75.13
PDF: apsp/75/apsp7513.pdf

The aim of the paper is to study the role of Facebook as a source of political information for Polish media users. The study combines a survey, a content analysis of Polish-language news items disseminated through Facebook, and computational methods. Findings revealed that Facebook has already gained a position as a crucial agent of political communication across generations in Poland. Most Poles use social media for acquisition of information about politics at least once a day and Facebook is the most popular source among them, what is especially apparent among young people (18–25 years old). Friends and family play also an important role in this process as either gatekeepers or opinion leaders. Additionally, our study revealed that topic (politics) and context (elections) matter when it comes to news consumption and news sharing on social media.

Facebook jako źródło informacji politycznej w Polsce

Celem artykułu jest analiza roli Facebooka jako źródła informacji politycznej w Polsce. W badaniu wykorzystano wyniki ankiety, analizę zawartości polskojęzycznych przekazów medialnych rozpowszechnionych w ramach portalu Facebook oraz metody obliczeniowe. Wyniki badania wykazały, że Facebook stał się ważnym źródłem informacji politycznej dla wszystkich pokoleń Polaków, w szczególności zaś dla najmłodszych dorosłych (18–25 lat). Większość użytkowników korzysta z mediów społecznościowych w celu zdobycia informacji o polityce przynajmniej raz dziennie, a Facebook jest dla nich najpopularniejszym źródłem takich informacji. Dużą rolę odgrywają w tym procesie znajomi i rodzina, pełniąc funkcję pośredników. Ponadto nasze badanie wykazało znaczenie tematyki informacji (polityka) oraz kontekstu (wybory) dla konsumowania i udostępniania treści w mediach społecznościowych.

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źródło informacji informacja polityczna korzystanie z mediów source of information political information media use Polska Facebook Poland

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