Social media presence, active political participation. An empirical research report on the effects of a politician’s social activities

Author: Kyle Hassing
Institution: University of Amsterdam
Year of publication: 2021
Source: Show
Pages: 106-121
DOI Address:
PDF: cip/19/cip1906.pdf

Niniejsze badanie ma na celu zbadanie związku między obecnością polityki w mediach społecznościowych a aktywnymi intencjami obywatelskimi w zakresie partycypacji politycznej. W tym badaniu obecność w mediach społecznościowych mierzy się za pomocą interaktywności i personalizacji, ponieważ wcześniejsze badania wprowadziły koncepcję obecności społecznej. W niniejszym badaniu zamiary aktywnego uczestnictwa w życiu politycznym zostały zdefiniowane jako zamiar głosowania, zamiar demonstracji oraz zamiar prowadzenia kampanii na rzecz polityka. Stworzono trzy hipotezy ze zmiennymi interaktywnością i personalizacją oraz połączonym efektem obu.

Obecność w mediach społecznościowych oraz aktywny udział w życiu politycznym. Raport z badań empirycznych nad skutkami działań społecznych polityków

This study aims to explore the relationship between the social media presence of a politician and the active political participation intentions of citizens. In this study, social media presence is measured using interactivity and personalization, as earlier research brought the concept of social presence into the field. It hadn’t been tested in the context of active political participation. Three hypotheses were created following with the variables interactivity and personalization, and the combined effect of the two.


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społeczeństwo media społecznościowe interaktywność personalizacja polityka głosowanie skutki działań społecznych polityków society social media interactivity personalization politics voting the effects of politicians’ social activities

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