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Author: Joanna Marszałek–Kawa
Institution: Nicolaus Copernicus University in Toruń (Poland)
Year of publication: 2011
Source: Show
Pages: 82-109
DOI Address: http://dx.doi.org/10.15804/ppsy2011006
PDF: ppsy/40/ppsy2011006.pdf

Male politicians are becoming increasingly aware of the fact that women have great power. Girls account for 50% of the population of school students. Women seem to be much better at handling the financial crisis than men. The recession primarily aftected the masculine part of business – widespread layoffs hit typically male industries, such as cars, tobacco, financial services. In the U.S., men account for 80% of people who lost jobs as the result of the recent crisis. Moreover, it is women that make most decisions relating to household expenses. They are also more inclined to save up for future. They typically spend money on things like education, healthcare, food and cosmetics. They also invest in their children’s future. At present, women have about $10.5 trillion at their disposal, while men have approximately $23.4 trillion. However, this disproportion is still getting smaller. The past decade saw the distance between these two worlds constantly diminish. Women control $12 trillion out of $18.4 trillion spent by consumers every year. Moreover, the increasing number of working women – as Michael J. Silverstein points – means that their income is increasing. 

 

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