Populism became a signi! cant factor of political debates in Eastern and Western countries of the EU and a new force in European party systems in the nineties. The frame for the discussion on populism is made by the representative form of democracy and responding to it dual system of media of communication. The popularity of populist parties and movements nowadays reflects the crisis of representative democracy. It is accompanied by the growing role of media in politics, which might be seen as the result of citizens’ dissatisfaction with the existing models of intermediation. The media also play a crucial role in the process of identity creation, at the same moment they illustrate the dificulty of defining identity anew.