Osobliwości wykorzystania «soft power» w Europie

  • Author: Olga Pleszkaniowa
  • Institution: Kijowski Uniwersytet Narodowy im. T. Szewczenki
  • Year of publication: 2018
  • Source: Show
  • Pages: 161-167
  • DOI Address: https://doi.org/10.15804/tpom2018111
  • PDF: tpom/27/tpom2711.pdf

Peculiarities of the soft power policy in Europe

The aim of this paper is to describe peculiarities of the soft power as a political phenomenon and to provide an overview of its application by European countries. The specific focus of this paper concerns the role of culture as a powerful means of the country’s image promotion throughout the world. Moreover the paper reviews the activities of the European cultural institutions as an crucial element of the soft power policy.

international relations soft influence Policy culture Europe soft power

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