The presented study is a primary initiative in the Peruvian literature for understanding the factors which influence undergraduate students´ choice of a B-school offering a Master´s Degree in Business Administration. A self-administered questionnaire and focus group discussions were used in order to collect data from 700 respondents, with a usable response rate of 92%. Analysis of the data was carried on through exploratory factor analysis. The seven revealed factors which accounted for 63.2082% of the total variance were: Corporate Social Responsibility, Essentials of an MBA Program, Quality Yardsticks, Entrepreneurship, Location, MBA Technical Specifications, and Physical Facilities. Entrepreneurship education should be addressed primarily, as entrepreneurship is vital for economic growth in Peru. In order to raise their value proposition, B-schools are expected to take true initiatives in the CSR area and promote entrepreneurship education in their curricula, through both business-skills training and practical support given by the B-school.

The presented study explores the ways in which two events from the history of Poland – the baptism of Mieszko I and the so-called ‘pagan reaction’ – are shown in history textbooks and curricula. Both of these events are treated here as remembrance sites, creating the historical canon, which constitutes one of the pillars of Poles’ memory of the past. The method of public discourse analysis was applied. The analysis of textbooks and curricula showed that while the christening of Poland is presented as an exceptional remembrance site in its history (one of the major events constituting the historical canon), the so-called pagan reaction is a hardly noticeable event. The attitude to the Slavic past, which is characteristic for the analyzed texts, can be placed within the discourse of depreciation, to which the argumentation, linguistic means, and the symbolism have been subordinated.