Positive psychology successfully takes the first steps to explain what makes people happy, drawing on the tradition of twentieth-century psychology, as well as evolutionary psychology and neuropsychology. In addition, its statements seem to resonate with the philosophical tradition of Far East, which sources of happiness and well-being sees apart from the ‘self ’, denying the individualistic desires connected to the satisfaction of vain ego that demands – metaphorically speaking – honors and immediate pleasure. However, with its ideas positive psychology perfectly fits into current commercial philosophy of ‘slow movement’, which encourages people to find joy in everyday activities, focus on self-development, derive satisfaction from small pleasures, cultivate their hobbies and social contacts. Because ‘slow movement’ is firmly connected with the specific kind of market, therefore, though positive psychology suggests distancing from the issues of material problems, it becomes – as if in spite of itself – another positioning value, which only determines the status of individuals.