Adaptation of economic marketing instruments for the needs of politicians

The most important issues of the article are common tools in two different sections, namely political marketing and economical marketing. The most important trains of the implementation of the economical marketing to politics are presented in this article. The dissertation identifies the factors, which have determined the influence of the economy on politics. More precisely, it presents the influence of the marketing and the advertisement of the product on the political campaigns. The main though is based on concrete examples of pioneers of political marketing. In this article a perceptive reader is going to find similarities and differences presented in the process of permeation of these two branches in the activities of the present-day society.