Arivism, Chremastics, Mathematics, and Human-Centeredness – Apologetics of Axiology in Economics

The main purpose of the article is to verify the hypothesis that the erasing of values from economics causes unfavorable social changes leading even to social stratification. Side by side, it will be considered if homo neuroeconomicus is already the leading paradigm in economic, and marketing creates our attitudes, with the aim only to sell, not to distribute wares. The article also aims to show the relevance of axiology in economics, because at its metatheoretical level its ontological status constitutes values implanted by recognized economists. Meanwhile, contemporary economics tries to create an exact science, disavowing its normative output. The record is mathematical, which evaluative value, emotionally excludes man as an important subject of economics. The loss of autotelism in the exemplification of a human being and its natural inclination to participate in the economy causes non-exclusivity in participation. The attempt of these changes also led to the creation of homo neuroeconomicus as a model example of a human-consumer who has three tasks: buy, buy, buy. An adequate method to show the issue is to use the descriptive method to approximate the problem and comparative analysis, which indicates that there is no one way to look at the economy and to make it work in reality.