New distance learning technologies are not necessarily better for learning than old methods. Consequently, choice of learning method should be related to course content and students' needs. In this context, a hybrid distance learning model is imperative. This paper is based on the authors' personal and practical teaching experience with distance learning over 30 years, i.e. since 1972. The authors use their knowledge of distance learning and distance learning technologies - combined with their considerable experience of education in different types of higher education institutions - to analyse and reflect on the current vogue of distance learning and elearning. Using an argumentative research approach, the authors draw upon data collected from their personal experiences of distance learning in the UK. In addition, the paper surveys current literature and distance learning activities outside the UK, in particular in the USA.