The article aims to portray changes in provision and reception of contemporary counselling, which finds itself under a strong impact of popular culture. The pop culture is described as a phenomenon intimately related and saturating social life, scientific research and daily life of modern people. In postmodern mediatized reality, deeply immersed in popular culture, the guidance is sought by a Homo consultans-a reflexive individual that experiences uncertainty/helplessness and establishes an interpersonal relationship (dialogue) with another human being-a counsellor-with a view to solving his/her problems. Seeking guidance and attempting to use the counsellor’s help to understand oneself, others and the world, the counselee actually strives after sustainable personal development and decent life. Homo consultans-is simultaneously the active seeker of a guidance and the passive object of the attack of guidance practices.