- Author:
Łukasz Iwasiński
- Year of publication:
2016
- Source:
Show
- Pages:
34-52
- DOI Address:
https://doi.org/10.15804/kie.2016.01.02
- PDF:
kie/111/kie11102.pdf
PostMarxist perspective perceived consumption primarily as an instrument of alienation. Cultural studies offered a different view. Focusing on using and reconstructing (both symbolic and physical) of goods, they argued that consumption may be a mechanism of authentic expression, a way of articulating consumer’s personal meanings. Cultural studies also demonstrated that consumers, through the process of consumption, can actively manifest their resistance to the market (or any imposed ideology). The paper traces the development of reflection on consumption within cultural studies, deriving from the work of Stuart Hall and Michel De Certeau, through the writings on subcultural and popcultural (in the sense of John Fiske) consumption, to contemporary subversive activities. It reveals the broad application of the notion of consumption for the purpose of describing contemporary social reality. The text discusses the concept of tactics and strategy, incorporation, as well as various forms of subversion. The author illustrates these concepts with observed examples or cases obtained from desk research. The paper examines the opposition potential of consumption, considers the cultural and social changes resulting from certain styles of consumption. It also poses the question of the status of consumer in today’s market. It offers different ways of interpreting the above problems present in the area of cultural studies.
- Author:
Svitlana Yukhymets
- E-mail:
yukhymets.svetlana@gmail.com
- Institution:
Odessa National Maritime University
- ORCID:
https://orcid.org/0000-0003-3350-7310
- Author:
Valentyna Pshoniak
- E-mail:
tinaia.isso@gmail.com
- Institution:
Odessa National Maritime University
- ORCID:
https://orcid.org/0000-0003-0535-9947
- Year of publication:
2022
- Source:
Show
- Pages:
87-92
- DOI Address:
https://doi.org/10.15804/PPUSN.2022.03.10
- PDF:
pomi/6/pomi610.pdf
On the issue of the political discourse translation methodology
The article is focused upon the challenges of the political discourse translation methodology. The overview of the key works in the field of theory and practice of translation has allowed to distinguish the correlation between the stylistic peculiarities and translation strategy, tactics and operations. It has been outlined that challenges for adequate political discourse translation are evoked by genre discrepancy, the issue of the rendering such peculiar vocabulary items as realia, nationally colored phraseological unities and fusions, as well as proverbs and sayings. The objective of the research is seen as the search of efficient methods and techniques aimed at optimizing the quality of political discourse translation in the paradigm of the communicative and functional approach. The urgency of the study is proved by the growing demand for the qualified political discourse translation both on the external international and internal domestic policy levels. The criterion of the trustworthiness and political tolerance is especially upto-date in the view of the recent political situation in the world in general and in Ukraine in particular. The role of the qualified political discourse translation for the political future of Ukraine can’t be overestimated. The mission of translators and their duty is to perform adequate, faithful and qualified translation of all sort of political speeches, disputes, negotiations and agendas from Ukrainian into English and other foreign languages to give the world the idea of the essence of both social and political life in the country. The power of speech and language means is sometimes stronger than the power of weapon. The findings of the research may be of great value for future translators training and self-education. The perspective is seen in working out the methodology of publicist and scientific discourses translation in the aspect of the globalization of Ukrainian culture and science international distribution.