nonverbal communication

Twarz solidarności i pojednania? Niewerbalna komunikacja emocji w wojennych przemówieniach Wołodymyra Zełenskiego do polskich odbiorców

Author: Patryk Wawrzyński
Institution: Uniwersytet Szczeciński
ORCID: https://orcid.org/0000-0003-0911-1068
Year of publication: 2023
Source: Show
Pages: 80-101
DOI Address: https://doi.org/10.15804/npw20233905
PDF: npw/39/npw3905.pdf

The Face of Solidarity and Reconciliation? Emotions and nonverbal communication in Volodymyr Zelensky’s wartime addresses to the Polish audience

President V. Zelensky’s international popularity and sympathy resulted from his empathetic image as the nation’s speaker after the Russian aggression in February 2022. The novel application of technology helped him communicate with foreign audiences and receive international military, political, economic, and humanitarian support, strengthening the anti-Russian alliance. Poland was an essential partner in Zelensky’s strategy as Poles hosted millions of Ukrainian war refugees, marking the Polish society as a core target group of his communication. The paper presents the results of automated coding (FaceReader 9, general model, 30 fps) of the Ukrainian President’s facial expressions of emotions in three speeches addressed to the Polish audience after February 2022, comparing them with the results of a study on Zelensky’s 73 international addresses in the first year of the war. The study investigates differences in nonverbal targeting of Poles and other audiences, providing detailed profiles of analyzed speeches. The results suggest that the stage of the conflict primarily regulated his nonverbal communication, and then it was adapted to the targeted audience. (1) Zelensky increased emotional expressiveness in communication with the Poles, signaling all three dominant emotions (sadness, anger, and disgust). (2) The intensity of disgust had a reverse pattern than in the general sample, and it was reduced with time and replaced by more arousing anger. (3) The Ukrainian President significantly stronger displayed fear in his speeches to the Polish audience. The differences in nonverbal dynamics explain a reduced involvement of Polish society in helping Ukraine, as Zelensky’s initial empathetic image was replaced with a more aggressive style of wartime leadership.

Efekt niewerbalnego pierwszego wrażenia w komunikacji wojennej prezydenta Wołodymyra Zełenskiego

Author: Patryk Wawrzyński
Institution: Uniwersytet Szczeciński
ORCID: https://orcid.org/0000-0003-0911-1068
Year of publication: 2023
Source: Show
Pages: 13-30
DOI Address: https://doi.org/10.15804/PPUSI.2023.04.01
PDF: pomi/11/pomi1101.pdf

Nonverbal first impressions and president Volodymyr Zelensky’s war-time communication

Nonverbal communication influences credibility, character and personality, and motivation assessments, and it inspires trust and attitudes toward the speaker. Considering automatic processing and its dominance over the contents, nonverbal communication becomes more relevant in the initial communication phase, informing judgments based on first impressions. The paper presents a study on nonverbal signaling in two addresses delivered by President Volodymyr Zelensky on February 24, 2022. It applies FaceReader 9, the automated coding system based on the Facial Action Coding System, and discusses results for emotional variables in the complete speeches and their initial 15 seconds (relevant to the first impressions effect). Moreover, the paper analyzes other nonverbal signals, including appearance, surroundings, gestures, and body movements, which might influence the reception of Zelensky’s emotional performance. The comparison of morning and evening addresses identified critical differences between speeches, and it delivers insights into the effectiveness of Zelensky’s branding as the empathetic citizen-soldier and the spokesperson for the nation’s interest.

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